Liking

Another of the 6 laws of influence. This one is the obvious one, if you like someone you are more likely to be influence by that person. NLP really comes to work here by using NLP to quickly build rapport with a person and thus getting them to like you.

Whenever you get door to door slaes med they often refer to you as mate or buddy even although you have just met as they are trying to make out you are some how friend already.

Tupperware parties and the like are great examples of how Liking law is used to sell products. You have a party and invite all your friends around and sell them stuff. As they are your friends and like you they are more easily influenced into purchasing the product from you. Or may be buying as to feel they are helping you out. Works especially well if a couple of people in the party buy items earlier on, as it will use the effect of social proof in combination with the liking law of influence.

This should be an easily one for all you NLP 'ers to use an also seen before can be combined with the other laws of influence in the right circumstances.